in Books

books, and generous mentors

I grow up without mentor, yet find mentor in the darkest of all places – inside books. Most of my mentors help me to better navigate this place called earth through their thoughts and generosity.

I seek to be the mentor I don’t have to the next upcoming folks who would be kind enough to flip a book, or be curious enough to search through the internet for questions.

The list below is my direct north, you can’t go wrong with them.

  • Bret Victor – Magic Ink
  • Lombardo C. Todd – Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty
  • Cockburn Alistair – Writing Effective Use Cases
  • Edward Tufte – The visual display of quantitative information
  • Coelho Paulo – The Alchemist
  • Robert B. Cialdini – Influence, the psychology of persuasion
  • Pressfield Steven – The war of art
  • Easterly William – The White Man’s Burden: Why the West’s Efforts to Aid the Rest Have Done So Much Ill and So Little Good
  • Haruki Murakami – The Wind-Up Bird Chronicle: A Novel
  • Graham Paul – Hackers and Painters
  • Wiseman Liz – Multipliers: How the Best Leaders Make Everyone Smarter
  • McLuhan Marshall – Understanding Media: The extension of man
  • Sun Tzu – The art of war
  • Slywotzky Adrian – The art of profitability
  • Munari Bruno – Design as Art
  • Brunson Russell – DotCom Secrets: The Underground Playbook for Growing Your Company Online
  • McCloud Scott – Understanding Comics: The Invisible Art
  • Roam Dan – Blah Blah Blah: What To Do When Words Don’t Work (I’ve been coming back to Dan’s work over and over again)
  • Donald C. Gause – Are Your Lights On?: How to Figure Out What the Problem Really Is
  • May Rollo – Man’s Search for Himself
  • S.I. Hayakawa – Language in Thought and Action: Fifth Edition
  • Baxter Robbie Kellman – The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
  • Alexander Christopher – The Timeless Way of Building
  • Campbell Joseph – The Hero with a Thousand Faces (The Collected Works of Joseph Campbell)
  • Sierra Kathy – Badass: Making Users Awesome
  • McKeown Greg – Essentialism: The Disciplined Pursuit of Less
  • Eliyahu M. Goldratt – The Goal: A Process of Ongoing Improvement
  • Gitomer Jeffrey – Little Red Book of Selling: 12.5 Principles of Sales Greatness
  • Seth Godin
  • Eugene Schwartz
  • Mel Conway
  • Nobl

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